Jaguar Customer Feedback

["BJ Kroppe" <wkroppe@ford.com>]

Greetings all -

I have been sending some out-takes of the Jag-lovers' conversations to internal
Jaguar people, regarding the negative experiences some of you have recently had
at Jaguar dealerships.  (Bad mouthing of SIII, XJS in favor of the newer cars,
etc.).

There is good news and bad news.  Good news is that if anyone has a negative
experience at a dealer, the only way to get Jaguar Cars, Ltd. to address it is
to phone (USA) 1-800-4-JAGUAR.  This will initiate an escalation process
involving the District Sales Manager.  Dealers are independent businespeople;
 if Jaguar Cars does not hear of any bad practices, they cannot act on them.

The bad news is that I seem to have ruffled a few feathers in the Jaguar Sales
activity.  I am a Ford employe (albeit a Jaguar-loving Ford employe) and they
may see me as trying to look up their skirts.  Anyway, one complaint they had
with my feedback was that it was not specific enough.  Partially my fault in
not choosing good snippets from Jag-lovers.

I am interested to see the continued success of our favorite marque, and a big
part of this is the customer experience at the dealer.  If any of you are not
satisfied with your treatment at a dealer, please call the number above so that
the issue can be addressed and corrected.  Every current and potential Jaguar
owner should be treated with the same respect they deserve.


B.J. Kroppe - '82 XJ6

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Follow-Ups:

• Re: Series III Intermittent perplexing problem.
• From: charshaw@juno.com (Charlene A. Shaw)

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