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Jag-lovers brochures - 1950-1959 Index
 
 Section: 1950-1959 Index
 
Back to the Brochures Homepage Scans of Original Adverts for this period..
 
Cover   Description or Title Date Models
The cover for this brochure Open in new window 'Jaguar - the finest car of its class in the world' Portfolio from 1950. The envelope was officially used by Jaguar for two main purposes - a version containing 5 B/W plates of the XK120 and Mk VII and this version with 6 colour plates of the XK120 and Mk V (2.5/3.5L) - the XK120 picture is scarce and often missing 1949-51 Mk V, XK120
The cover for this brochure Open in new window Jaguar XK120 Fixed Head Coupe 4pp  1950 XK120
The cover for this brochure Open in new window A set of detailed original photographs of an XK120 OTS as delivered taken at a dealers showroom in the USA during June 1950. John Elmgreen has identified the car as Chassis 670278 with Pastel Blue body and Duo Blue trim. If you look carefully, you can see the 'Jabbeke Replica' plate by the grab rail on the passenger side 1950 XK120
The cover for this brochure Open in new window The well known folders for the XK120 'C' or C-Type often copied due to their scarcity. Both varieties are described 1951 C-Type
The cover for this brochure Open in new window The Jaguar Mark VII Saloon 12pp  1951 MkVII
The cover for this brochure Open in new window An extremely scarce folder for the Mark VII from the Australian distributor Bryson Industries Ltd. 1951 Mark VII
The cover for this brochure Open in new window XK120 Service Data 8pp reprint of 'Motor Trader' service data 1951 XK120
The cover for this brochure Open in new window 'Jaguar Promotion for 1952' A very rare and interesting North American two-fold wallet (size 10 x 12.5" closed) for 1952 featuring the XK120 and Mark VII. The wallet has three pockets containing copious material concerning national and local advertising. Some nice B/W Press photographs 1952 XK120, Mk VII
The cover for this brochure Open in new window 'Mark VII and XK120 Models' A scarce UK catalogue from 1952 for the Mark VII and XK120. The colours really are like the scans! Size is 8.5 x 5.75" with card covers. There is also a scarce B/W version as a folder, primarily used in the USA. 1951-52 XK120, Mk VII
The cover for this brochure Open in new window 'Mark VII and XK120 Models' A scarce UK printed 8pp folder from 1952 for the Mark VII and XK120, usually seen overprinted for USA dealers. This is the B/W version of the equivalent color catalogue 1952 XK120, Mk VII
The cover for this brochure Open in new window D-Type Article  1952 D-Type
The cover for this brochure Open in new window An elegant new Convertible from Jaguar 4pp  1953 XK120
The cover for this brochure Open in new window A hastily printed USA leaflet announcing the 1953 win by Jaguar at Le Mans in a C-Type. These are quite rare as the paper is very thin and not too many have survived the years in good condition  1953 C-Type
The photograph Open in new window An original press photograph of Duncan Hamilton (driving) and Tony Rolt by Peter McLall as they prepare to do a lap of honour at the British Grand Prix on July 18, 1953 in the Jaguar C-Type (XKC051) that they drove to victory at Le Mans on June 13-14th 1953 C-Type
The cover for this brochure Open in new window 'Jaguar - the finest car of its class in the world' Portfolio from 1953. The envelope was officially used by Jaguar for two main purposes - this version containing 5 B/W plates of the XK120 FHC/DHC and the Mk VII, and a version with 6 colour plates of the Mk V and XK120 Super Sports 1953 XK120, Mk VII
The cover for this brochure Open in new window A signed original letter from Stirling Moss to a fan enclosing a picture of his XK120 C 1954 C-Type
The cover for this brochure Open in new window 'Salesman's Data Book' 'Salesman's Data Book for the Mark VII and XK120 Models' Dated Ist January 1954, 4.25 x 6.25" Rexine covered pocket reference book 1954 Mk VII, XK120
The cover for this brochure Open in new window 'Jaguar Advertising Plan 1954' A very rare 14pp USA booklet that gives dealers information on how to advertise their stock both Nationally and Locally. Lots of sample adverts the dealer can choose from and order from Jaguar who then placed the ads for the dealers in the selected publications. Covers the XK120 and Mark VII 1954 XK120, Mk VII
The cover for this brochure Open in new window 'Mark VII Sedan' USA 4pp card folder size 13.75 x 8.5" 1954 Mk VII
The cover for this brochure Open in new window D-Type brochure 4pp (one of the famous Jaguar brochures!)  1954 D-Type
The cover for this brochure Open in new window Mk VII road test  1954 MkVII
The cover for this brochure Open in new window Introducing the Distinguished British Jaguars 6pp  1954 XK120, MkVII 
The cover for this article Open in new window 'Jaguar XK120 becomes XK140' 'Motor' initial review of XK140 release 2pp 1954 XK140
The cover for this brochure Open in new window Advance Particulars of the new, more powerful and faster Jaguar XK140 Models 6pp  1954 XK140
The cover for this brochure Open in new window XK140 leaflet free with magazine of the period  1954 XK140
The cover for this brochure Open in new window XK140 brochure 4pp US (nice - this one is 17inches wide originally!)  1954 XK140
The cover for this brochure Open in new window XK140 Service Data 8pp reprint of 'Motor Trader' service data 1955 XK140
The cover for this brochure Open in new window 'The New 1955 Jaguar' A 1955 8pp brochure for the MarkVII and XK140 sized 10 x 7". There are two versions, one for the US and one for the UK (although the UK one is also seen with US dealer stamps on) 1955 XK140, Mk VII
The cover for this brochure Open in new window 'Jaguar range of models for 1955' Range Folder (broadsheet) from 1955 1955 XK140, Mk VII, 'D' Type
The cover for this brochure Open in new window 3.4 Litre (Mk 1) 1955 Mk 1
The cover for this brochure Open in new window Jaguar XK140 models Principal XK140 brochure 14pp 1955 XK140
The cover for this brochure Open in new window Jaguar XK140 models Principal XK140 brochure 14pp as above but German version 1955 XK140
The cover for this brochure Open in new window Jaguar Range of Models for 1955 Miniature brochure 2 sides/12 pp, includes D-Type 1955 XK140, Mk VII, D-Type
The cover for this brochure Open in new window 5 superb motor cars  1955 XK140, 2.4L, MkVII
The cover for this brochure Open in new window The Jaguar Mark VII Saloon - 'M' Model 1955 MkVII M
The cover for this brochure Open in new window The Jaguar Mark VII Saloon - Overdrive Model 1955 MkVII Overdrive
The cover for this brochure Open in new window 'Mark 1' Launch - complex folder 12pp 11 x 8.75" opening to a poster sized 22 x 23.5" on glossy paper 1956 Mk 1
The cover for this brochure Open in new window 'The Jaguar 2.4 Litre' Complex folder 8pp 10 x 7.75" opening to a poster sized 20 x 15.5" on glossy paper 1956 Mk 1
The cover for this brochure Open in new window 'The new Two-point-four Litre Jaguar' ca 1956 UK magazine insert 4pp 11 x 7.5" 1956 Mk 1
The cover for this brochure Open in new window Colour guide for All Models USA 4pp  1956 Mk VIII, Mk 1, XK150
The cover for this brochure Open in new window XKSS description from the 'Motor' 1pp  1957 XKSS
The cover for this brochure Open in new window XK150 1957 - the 'Disc Brakes' brochure 8pp  1957 XK150
The cover for this brochure Open in new window 'The Jaguar Mark VII Automatic Tranmission model' 4pp brochure - describes auto box operation 1957 MkVII
The cover for this brochure Open in new window The New Jaguar Mark Eight - Presentation brochure 6pp  1957 MkVIII
The cover for this brochure Open in new window 'Partners' in Power Jaguar/Dunlop XK150 Disk Brakes brochure 8pp 1957 XK150
The cover for this brochure Open in new window The Jaguar Two Point Four Litre 8pp 1957 Mk 1
The cover for this folder Open in new window An official leaflet from the USA arm of Jaguar Cars showing the range of items available to American dealers sometime in the late 50s 1958 Misc
The cover for this brochure Open in new window 'The Jaguar 2.4 and 3.4 Litre saloons' Complex folder 8pp 10 x 7.75" opening to a poster sized 20 x 15.5" on glossy paper 1958 Mk 1
The chart Open in new window 2.4 3.4 Litre Castrol Lubrication Chart Mark 1 lubrication chart 1958 Mk1
The cover for this brochure Open in new window 'Just for the fun of it' A small 1958 Jaguar USA Brochure 6 x 3.25". The only brochure Jaguar ever printed anywhere in the world to feature the fabulous XKSS 1958 XK140, XK150, Mk VIII, Mk 1, XKSS
The cover for this brochure Open in new window 'Jaguar XK 150 S.E. Zagato' Jaguar XK 150 S.E. Zagato. A very rare folder for the Zagato (Metaucol Italiana) custom version of the XK150. On glossy paper size 11 x 7.5" 4pp with English text 1958 XK150 S.E.
The cover for this booklet Open in new window 'Jaguar - The most exciting cars on the road' 1958 range small B/W booklet 12pp (US) 1958 XK150, Mk1, Mk VIII
The cover for this brochure Open in new window XK150 brochure 4pp (includes Special Equipment and 'S' models)  1958 XK150
The cover for this brochure Open in new window Jaguar 3.4 and 2.4 Litre Saloons 8pp 1958 Mk 1
The cover for this brochure Open in new window 'Jaguar' Mk 1/Mk IX ca 1959 USA Brochure 8pp 11.5 x 8.5" 1959 Mk 1, Mk IX
The cover for this brochure Open in new window On choosing a Jaguar 1959 XK150, MkIX, 3.4L
The cover for this brochure Open in new window The Jaguar Mark Nine 4pp 1959 MkIX
The cover for this brochure Open in new window 'Jaguar presents the finest car of its class in the world' Mark IX 4pp A4 colour brochure (US) 1959 MkIX
The cover for this brochure Open in new window Daimler Dart V8 8pp colour brochure (LHD) - an 'amazing' Daimler brochure with lovely artists' centre spread! 1959 Daimler Dart V8
The cover for this brochure Open in new window 'On choosing a Jaguar...' 1959 Range - Full size version of the miniature complex folder, this one is size 11.5 x 6" opening to 31 x 11.75" 1959 XK150, Mk 1, Mk VIII, Mk IX
The cover for this brochure Open in new window 'On choosing a Jaguar...' 1959 Range - Miniature version of the full size complex folder, this one is size 7 x 3.75" opening to 7.5 x 19.5" 1959 XK150, Mk 1, Mk VIII, Mk IX

Caution: accurate colour reproduction of any brochure is not guaranteed - you are advised to obtain an original brochure or consult a Jaguar dealer for this
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