For a discussion on the difference between
the pre and post-war SS/Jaguar saloons (1.5/2.5/3.5 Litre and/or (the models often known as) the Mk IV)
see the Mark IV Section |
Cover |
|
Description or Title |
Date |
Models |
![The item](ss/ss_bate_1_s.jpg) |
![Open in new window](images/jagbut1.jpg) |
An original letter from and personally signed by William Lyons to a member of staff ('Bate') thanking him for his service in the works Fire Brigade during the war.
Also shown are Mr Bates original invitation to join the then Swallow Coachbuilding Company in 1934, his SS Cars Ltd pass with its special Fireman's Permit,
and his copy of the company's Mutual Aid Fund for War Damage Rules and Benefits booklet. It shows him to be a fully paid up member |
1934-1944 |
SS/Jaguar Cars Ltd |
![The cover for this brochure](bro1940/ss1940_range_0_s.jpg) |
![Open in new window](images/jagbut1.jpg) |
This very scarce catalogue with beige covers, printed in late 1939 for the war year of 1940,
was produced as the cheaper version of the full size prestige 1940 catalogue |
1940 |
SS Jaguar Range |
![The cover for this brochure](bro1939/bro40_jag_0_s.jpg) |
![Open in new window](images/jagbut1.jpg) |
This very scarce and beautifully illustrated prestige showroom catalogue for 1940 with thick black card covers was
produced in large format and first issued in 1938. It has an additional 4-page tabbed insert describing the improvements for that year |
1940 |
SS Jaguar Range |
![The cover for this brochure](bro1940/ss1945_range_0_s.jpg) |
![Open in new window](images/jagbut1.jpg) |
This catalogue with beige covers, probably printed in late 1944 or early 1945, may be one of the rarest of the early
Jaguar name catalogues. It has no Company address and still bears the SS logo in places.... |
1945 |
Jaguar Range |
![The cover for this brochure](mkiv/mkiv_hoffman_cards_holder_s.jpg) |
![Open in new window](images/jagbut1.jpg) |
'Jaguar - the world's finest car in its class' Set of eight B/W postcards and holder issued by the Hoffman Motor Car Co of New York. Dates
from immediately post-war (the wheel spinners have a mixture of Jaguar and SS logos). Size 6 x 4" |
1946 |
Mk IV Jaguars |
![The cover for this brochure](mkiv/mk4_sc_1_s.jpg) |
![Open in new window](images/jagbut1.jpg) |
The first post war folder for the Jaguar Saloons and Coupe models (usually known now as the Mark IV). This brochure also comes in a US version with the address printed (not overprinted) for the East Coast Distributor Hoffmans |
1946 |
Mark IV |
![The cover for this brochure](mkiv/mk4_dh_1_s.jpg) |
![Open in new window](images/jagbut1.jpg) |
The first post war folder for the Jaguar Drop Head model (usually known now as the Mark IV). This brochure also comes in a US version with the address printed (not overprinted) for the East Coast Distributor Hoffmans |
1946 |
Mark IV |
![The cover for this brochure](mkiv/mk4_mini_46_1_s.jpg) |
![Open in new window](jagbut1.jpg) |
1.5/2.5/3.5L (Mark IV) a lovely miniature brochure |
1946 |
MkIV (1.5/2.5/3.5L) |
![The cover for this brochure](mkiv/mk4_owners_1.5_cover_s.jpg) |
![Open in new window](images/jagbut1.jpg) |
1.5 Litre Instruction Book 1946/47/48 64 pages of info and pictures for the Mk IV 1.5L owner |
1946 |
Mk IV 1.5 Litre |
![The cover for this brochure](mkiv/belgium_f1_4_s.jpg) |
![Open in new window](images/jagbut1.jpg) |
A very rare folder from Jaguar Cars Distributers in Belgium for the Mark IV It also shows a Van Den Plas SS100 on the back page! |
1947 |
Mk IV/SS100 |
![The cover for this brochure](mkv/mk5_0_s.jpg) |
![Open in new window](jagbut1.jpg) |
Mk
V Preliminary (orange background) |
1948 |
MkV |
![The cover for this brochure](mkv/mk5a_0_s.jpg) |
![Open in new window](jagbut1.jpg) |
Mk
V Preliminary (blue backgound) |
1948 |
MkV |
![The cover for this brochure](xk120/advance100-120_1_s.jpg) |
![Open in new window](images/jagbut1.jpg) |
Advance particulars of the new Jaguar Type XK brochure 4pp (has spec for 'XK100' as well as XK120) |
1948 |
XK100/120 |
![The cover for this brochure](mkv/mk5_autocar_48_1_s.jpg) |
![Open in new window](images/jagbut1.jpg) |
Jaguar reprint of Autocar advert 6pp 2.5/3.5L |
1948 |
Mk V 2.5/3.5L |
![The item](mkiv/jag_letter_010748_s.jpg) |
![Open in new window](images/jagbut1.jpg) |
Original letter and invoice to a Californian company who asked for literature . It states that Jaguar were unable to supply catalogues for the 1930-1947 period due to much material being destroyed by 'enemy-action'.
However, since there was no recorded enemy damage to Jaguar's stores at Coventry, it's more likely that they had simply destroyed their stocks of brochures and catalogues for reasons unknown! |
1948 |
Jaguar Cars |
![The cover for this brochure](bro1949/jag_48_1_s.jpg) |
![Open in new window](images/jagbut1.jpg) |
Jaguar range 1949 26pp large format (16" x 11") Luxury Brochure for the year. Almost certainly the best post-war brochure Jaguar ever created - fabulous air brush illustrations, multi-language and includes XK100 specs |
1949 |
Mk V, XK100/XK120 |
![The cover for this brochure](xk120/x120_1_s.jpg) |
![Open in new window](jagbut1.jpg) |
Jaguar
XK120 - the 'Maroon' brochure (early version with XK100) |
1949 |
XK100/XK120 |
![The cover for this brochure](xk120/x120_1_s.jpg) |
![Open in new window](jagbut1.jpg) |
Jaguar
XK120 - the 'Maroon' brochure, late version without XK100 and having a gold border round front page logo |
1952 |
XK120 |
![The cover for this brochure](xk120/120_motor_16-11-49_1_s.jpg) |
![Open in new window](images/jagbut1.jpg) |
'The Jaguar 2-Seater Type XK 120' 4pp Motor Road Test (the one with the over-optimistic speedo!) |
1949 |
XK120 |
![The cover for this brochure](mkv/autocar_1_s.jpg) |
![Open in new window](images/jagbut1.jpg) |
Jaguar 3.5 Litre Mark 5 Saloon 'Autocar' road test |
1949 |
Mk V |