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Jag-lovers brochures - an SS Trademark page

 
SS Trademarks
1936/37
USA
SS Cars
Letter
Two extremely rare copies (probably unique) of the original Trademark registrations for SS Cars created by the United States Patents Office.

No other such originals are located or believed to exist. Discarded after World War II when they went to microfilm to save file space, these actual examples (together with a large number for other marques) were rescued by a CIA officer who was also an avid antique auto enthusiast. They served as the reference file for the late Harry Pulfer, a USA authority on automobile emblems.

Before an automaker could enjoy full protection for the name of their car and its logo, they would (and still do) submit the information to the Patent Office. Following a search and approval, the Patent Office would set up by hand a likeness of the logo on their small letterpress and strike a very tiny number of proof imprints. These are the documents you see below.

One copy was sent to the car company's attorney, one to each Federal Depository, and the balance, usually just one original, was kept in the master file at the Patent Office. (Then, as now, a corporation cannot own a trademark: it was applied for by their attorney, who then, in a legal process, would transfer rights to it to the automaker.)

As the years passed, the number of patents and trademarks being granted in all fields grew exponentially, and the Patent Office's files burgeoned. Many of the automotive marques of the Teens, Twenties and Thirties in their files were defunct, no longer with legal currency, and no one to renew them. So some time after World War II, they and the other Depositories commenced the purging of their files, microfilming them, then discarding the original!

Around the late 1950 s, a CIA. agent in the Washington area who was also a keen student of automotive history, heard of this destruction, and was successful in obtaining the originals, two of which you now see here.

 
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Caution: accurate colour reproduction of any brochure is not guaranteed - you are advised to obtain an original brochure or consult a Jaguar dealer for this
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