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Jag-lovers brochures - a 1952 Press Promotion Page

Jaguar Promotion for 1952
XK120/Mk VII
Two-fold heavy paper wallet 10 x 12.5 inch closed
A very rare North American two-fold wallet for 1952 featuring the XK120 ots and Mark VII. The wallet has three pockets containing in Pocket 1: 'National Advertising' guidance notes, a mint copy of the blue-tone sales folder 'Introducing the Distinguished Britsh Jaguars', six sample ads and two plastic print plates. In Pocket 2 'This is Jaguar Co-operative Advertising': guidance notes, three sample ads, four sample letters, four mint b/w press photographs of cars with sample captions. In pocket 3 'This is your own Jaguar Advertising': guidance notes on generating publicity through local press, eight sample ads and a literature order form
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Caution: accurate colour reproduction of any brochure is not guaranteed - you are advised to obtain an original brochure or consult a Jaguar dealer for this
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