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A 1932 Autocar cover An early catalogue cover Brochures have always been important in the development of Jaguar and the early days were no exception. A Swallow Coachbuilding offering from 1929 shows the sort of presentation that was to put William Lyons' companies in the forefront of vehicle advertising. Alongside the company literature came plenty of magazine advertising to whet the public's appetite for what was to come. Often the front cover served as a vehicle for a well executed colour presentation. Here on Jag-lovers we believe we have have the most comprehensive collection of original brochures and adverts you'll find anywhere on public display.

Below are links to our comprehensive collection of advertising material, mostly from the Brochures site which overall has material right through to the current day. If you are interested in collecting brochures or other Jaguar related material, please visit the Collectibles Homepage. There is also a Collectibles Mailing List, details on the Collectibles homepage.

SwallowBrochures for both the Sidecar and Coachbuilding companies
Adverts for the late 1920sA small selection of magazine adverts for Swallow
Adverts for the 1930sA large selection of magazine adverts for Swallow and SS Cars, many in full colour
SS/SS CarsBrochures for all SS Models, including Jaguar, from 1931 onwards plus a few early manuals
SS Car ClubA selection of rare literature from the earliest Offical Jaguar club
A decade of brochuresBrochures for all Models in the 1930s in one index listing, also includes the 1920s
The post-war JaguarsBrochures for the first post-war Jaguar saloons (Mark IV) from 1945 - 1947
Adverts for the 1940sA selection of post-war magazine adverts
PostersOur Posters page that includes a 1936 SS Cars dealer effort and a few Mark IV showroom posters